Group Buying of Homes in India

Group Buying is the buzz word these days. You must have been noticing the rise of group buying websites which come up with daily deals and lure customers to purchase the products and services on heavily discounted prices. Till recent times, the concept of group buying was limited to electronic goods, health care products, home furnishing items etc. This concept has now evolved to greater heights and group buying is now not just limited to the purchase of small ticket items and services. These websites are now offering potential customers with attractive deals for group buying of residential properties also.

Sites like Grouphomebuy.in bring together a group of potential home buyers in many cities of India and make them avail heavy discounts from builders. The concept of group buying works on a simple fact that when you buy as a group, you can get better discounts in comparison to buying as an individual. This concept works well in the real estate industry of India as it not only benefits the home buyers but also the builders. Why? Because home buyers get to save lakhs of rupees even if they get just 1 % discount on the property and builders are benefitted as they sell off their inventory at faster rate which results in instant cash flow. Other reason why the group buying deals are beneficial for builders is that they need not spend on expenditures like marketing and acquiring customer base. This saved cost is given as discounts to customers. Also, the discount offered to customers depends on certain factors listed below.

1. Location and stage of construction of the real estate project in which the customer is interested. Mostly, home group buyers get good discounts on pre-launch projects.
2. Builder’s urgency for inflow of cash.

As discussed above, both the builders and the home buyers get benefitted with the group buying schemes. Now the question is, how are the ‘group buying websites’ benefitted with such a business model? The answer is pretty simple: with each discount deal, these websites charge a sale brokerage from the builders.

If you are looking for real estate group buying deals anywhere in India, you must definitely visit the website of Grouphomebuy.in, the one stop portal for great discount deals for your dream home.